In US pop culture, the single mother has evolved from selfish yuppie or drug dazed slut into a woman who is more fun, slightly more heroic, and certainly less frumpy than her married counterpart.

Enter the mass production style emporia, and Western women have the seemingly delicious and liberating option of getting this summer's must have tiny floral retro eighties print sundress which will look appallingly frumpy by next summer for 12. They we can invest in classic items that don t age so fast, and absorb these low cost trendy disposables as the mood hits.